Insights
Practical, jargon-free guides from our strategists — written for founders and marketing teams across South India.

Latest · AI Search · 7 min read
SEO vs AEO vs GEO: how customers will find your business in 2026
Search has split into three places — Google results, direct answers and AI assistants. Here's what each one means and where to start.
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Published 18 September 2026

Local SEO6 min read
The Google Business Profile checklist for South Indian local businesses
A practical, 15-minute-a-week routine to climb the map pack in your neighbourhood — whether you run a clinic, café or showroom.

Strategy8 min read
South India festival marketing calendar: Pongal to Deepavali
Regional festivals are less crowded than national ones and far more personal. How to plan campaigns your audience feels are made for them.
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