1. Benchmark AI answers
We record how AI tools answer category prompts — and who they cite.
Search & AI Visibility
Get cited where the next generation of customers asks for advice.
Why it matters
Generative Engine Optimisation (GEO) focuses on one thing: being mentioned and cited when AI tools generate an answer about your category. These answers draw on reviews, publications, comparisons, directories and your own site.
We strengthen every source AI systems rely on — earned media, third-party mentions, original data and well-structured owned content — so your brand becomes part of the answer.
Everything in our GEO Services programme, tailored to your goals and budget.
01
Citation gap analysis
Which sources AI tools cite in your category — and where you're missing.
02
Digital PR for citations
Coverage and mentions on the publications and lists AI tools trust.
03
Original data assets
Surveys, reports and benchmarks that others quote — and AI cites.
04
Directory & profile presence
Accurate listings across the platforms models reference.
05
Comparison content
Honest, structured comparisons and guides that answer "which is best".
06
AI mention reporting
Monthly tracking of mentions, citations, accuracy and sentiment.
Tools we useChatGPTGeminiPerplexityCopilotGoogle AI Overviews
The process
Clear phases, regular check-ins and a monthly report you can actually read.
1. Benchmark AI answers
We record how AI tools answer category prompts — and who they cite.
2. Close citation gaps
Coverage, listings and mentions on the sources AI tools rely on.
3. Create quotable assets
Original data, guides and comparisons that others — and AI — reference.
4. Measure share of answer
Monthly tracking of mentions, citations, accuracy and sentiment.
Is GEO the same as AI SEO?
They overlap. AI SEO focuses on making your own website understandable to AI. GEO focuses on the wider web — the publications, reviews and listings that AI tools cite — so your brand is mentioned in generated answers.
Which businesses benefit most from GEO?
Any business whose buyers research before choosing: fintech, education, healthcare, SaaS, real estate, travel and premium consumer brands benefit most.
How is success measured?
Share of answer: how often your brand appears for a fixed set of real buyer prompts, how it is described, and which sources are cited.
How long does GEO take?
Some new citations appear within weeks of coverage going live. A consistent presence typically builds over three to six months.
Do I still need SEO and PR?
Yes — GEO draws on both. That is why we run it as part of an integrated programme rather than in isolation.
AI SEO
Structure your site and brand so AI models understand, trust and recommend you.
Learn morePublic Relations (PR)
Press coverage, founder visibility and launch PR in regional and national media.
Learn moreAEO Services
Win featured snippets, voice answers and "People also ask" for your category.
Learn moreShare a few details. A strategist will review your current presence and reply within one working day.
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- Phone
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