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Mirach Technologies

Brand, Content & PR

Get talked about in the media your customers read.

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Public Relations (PR) at Mirach Technologies

Why it matters

Coverage in a respected publication does what no ad can: it tells people someone independent thinks you matter. It builds trust with customers, investors and recruits — and today it also feeds Google and AI answers.

We find the stories in your business, shape them for journalists, and secure coverage in regional, national and trade media, from Tamil dailies to business publications.

Everything in our Public Relations programme, tailored to your goals and budget.

01

PR strategy & story mining

Finding the angles journalists actually want.

02

Press releases

Well-written announcements distributed to the right media.

03

Media outreach

Personal pitching to regional, national and trade journalists.

04

Founder thought leadership

Articles, interviews and podcast appearances.

05

Launch & event PR

Coverage planning for launches, openings and events.

06

Coverage reporting

Every mention tracked, with reach and quality.

Tools we useMedia databasesPress distributionGoogle AlertsCoverage tracking

The process

Clear phases, regular check-ins and a monthly report you can actually read.

  1. 1. Find the story

    We uncover the angles in your business that journalists want.

  2. 2. Prepare assets

    Press releases, founder quotes, images and a clear media kit.

  3. 3. Pitch & secure

    Personal pitching to regional, national and trade media.

  4. 4. Amplify & report

    Coverage shared across your channels and tracked for reach.

Can you guarantee coverage?

Earned media can't be bought, so no honest PR team guarantees specific articles. We guarantee the work — strong stories, targeted pitching and regular reporting — and our relationships give those stories the best chance.

Do you work with regional media?

Yes. We pitch Tamil, Malayalam, Telugu and Kannada media as well as English national and trade publications.

How is PR different from advertising?

Advertising is paid space you control. PR earns coverage from independent journalists, which carries more credibility but is less controllable.

How does PR help SEO and AI search?

Coverage creates authoritative links and mentions, which strengthen your search rankings and increase the chance that AI tools cite your brand.

How long before we see coverage?

Timely news can land within days. A steady flow of coverage typically builds over two to three months.

Reputation Management

Review management, monitoring and crisis response that protect your good name.

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GEO Services

Get your brand cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.

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Branding & Identity

Positioning, identity and voice that make you memorable and trusted at first glance.

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