Fintech & Exchanges · Chennai · Illustrative
An integrated SEO, GEO and PR programme to build trust and sign-ups in a cautious market.

- Primary growth channel target
- OrganicPrimary growth channel target
- Visibility tracked monthly
- AIVisibility tracked monthly
- Programme timeline
- 6 moProgramme timeline
A young exchange platform had a strong product but little visibility. Established competitors owned every search for fees, safety and comparisons, and AI assistants never mentioned the brand.
- 01Technical SEO clean-up and a fast, well-structured site architecture
- 02Comparison, fee and safety content written with compliance review
- 03Structured data and entity work so AI tools describe the brand correctly
- 04PR and founder commentary in fintech and business media to earn citations
- 05Education-led social content to build confidence with first-time investors
The plan targets steady growth in organic sign-ups, consistent mentions in AI answers for key comparison prompts and a stronger branded search presence — measured monthly against a fixed prompt and keyword set.
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